Understanding the End-Users: In this case, the Dance Community.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Agency
Fruitiion Inc.
Year
2016-2019
Client
Fidelis Private Fund
Year
2016
Research and Understand the Users and the Competition
I start by researching Cypherst8’s target audience to deeply understand the needs of the dance community, preferences, and behaviors, conducting user interviews, surveys, and usability tests. This data informs the creation of user personas and journey maps, crucial tools guiding the design process for the organization’s success.
Client
Cypherst8
Year
2022
Industry
Arts & Education
End-Users
Sponsors and Investors
Target Demographic
Dancers, Educators, Event Coordinators, Sponsors
Design and Iterate
Using insights from Cypherst8’s target audience research, I craft wireframes and prototypes tailored to meet investors' needs and goals. My focus lies in developing intuitive user interfaces with seamless navigation and a strong visual hierarchy, ensuring the design resonates with Cypherst8’s mission. Iteratively, I refine these designs through feedback from usability testing and stakeholder reviews, ensuring alignment with the organization’s objectives and delivering efficient user experiences.
Test and Refine
I conduct rigorous usability testing on the prototypes, ensuring they align with Cypherst8’s objectives and meet user needs. Through this testing, I gather feedback to refine the designs, focusing on enhancing usability and user satisfaction. This iterative process continues until the design achieves the desired goals, providing a seamless user experience reflective of Cypherst8’s commitment to building connections and providing services in the dance community.
