Understanding the End-Users: In this case, the Brokers.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Agency
Fruitiion Inc.
Year
2016-2019
Client
FundLoans
Year
2016
Research and Understand the Users and the Competition
I start by researching FundLoans’s target audience to deeply understand their real estate investing needs, preferences, and behaviors, conducting user interviews, surveys, and usability tests. This data informs the creation of user personas and journey maps, crucial tools guiding the design process for the firm's success.
Client
FundLoans
Year
2016
Industry
Jumbo Non-QM Wholesale lender
End-Users
Mortgage Brokers
Target Demographic
Clients looking to expand their Jumbo and non-QM businesses
Design and Iterate
Using insights from FundLoans’s target audience research, I craft wireframes and prototypes tailored to meet investors' needs and goals. My focus lies in developing intuitive user interfaces with seamless navigation and a strong visual hierarchy, ensuring the design resonates with FundLoan’s mission. Iteratively, I refine these designs through feedback from usability testing and stakeholder reviews, ensuring alignment with the firm's objectives and delivering exceptional user experiences.
Test and Refine
I conduct rigorous usability testing on the prototypes, ensuring they align with FundLoans’s real estate investment objectives and meet user needs. Through this testing, I gather feedback to refine the designs, focusing on enhancing usability and user satisfaction. This iterative process continues until the design achieves the desired goals, providing a seamless user experience reflective of FundLoans’s commitment to excellence in real estate investing.
