Understanding the End-Users: In this case, Families with babies.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Client
Solo Project
Year
2020-2021
Research and Understand the Users and the Competition
The aim of this design challenge is to develop a website with an emphasis on being a service to young parents and caregivers. It’s uniqueness is in its customizability of food textures and consistencies while ensuring meals are balanced nutrient-wise. Ultimately, the landing page aesthetics have been able to communicate health and freshness and order process design of the website promotes usability and accessibility in a simple and straightforward manner with good use of wayfinding techniques and readability.
Client
Solo Project
Year
2020-2021
Industry
Food & Nutrition
End-Users
Caregivers of young children
Target Demographic
Families with young, picky eaters
Design and Iterate
Using insights from Mince’s target audience research, I craft wireframes and prototypes tailored to meet the needs and goals of families with young children. My focus lies in developing intuitive user interfaces with seamless navigation and a strong visual hierarchy. Iteratively, I refine these designs through feedback from usability testing and stakeholder reviews, ensuring alignment with the objectives and delivering exceptional user experiences.
Test and Refine
I conduct rigorous usability testing on the prototypes, ensuring they align with the objectives and meet user needs. Through this testing, I gather feedback to refine the designs, focusing on enhancing usability and user satisfaction. This iterative process continues until the design achieves the desired goals, providing a seamless user experience.
