Understanding the End-Users: In this case, the Investors.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Work
Fruitiion Inc.

Year
2016-2019

Contribution
UX Designer - Web Responsive

Year
2016

Competitive and Qualitative Analysis

When comparing www.fruitiion.com to competitors like Juniper Square and Appfolio, www.fruitiion.com stands out for its intuitive user experience, offering a seamless investment process.

Its comprehensive platform features and wide range of investment opportunities surpass the offerings of Juniper Square and Appfolio. Additionally, www.fruitiion.com's transparency and top-notch customer support further distinguish it from its competitors.

Client
Fruitiion

Year
2016

Industry
Syndication Loans

End-Users
Sponsors and Investors

Target Demographic
Accredited and Sophisticated Investors

Education
Bachelors or Higher

Mobile First - Web Responsive

I converted a mobile-first and real estate competitor website into a web-friendly, responsive site for Fruitiion Inc.'s white-labeling efforts. The transformation focused on optimizing the user experience across devices while maintaining the branding and functionality of the original site. This resulted in a seamless transition for users and improved accessibility across different platforms.