Understanding the End-Users: In this case, people who want to thrive despite physical challenges.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Client
Solo Project

Year
2020-2021

Research and Understand the Users and the Competition

The aim of the project was to develop a unique mobile application that prioritized functionality, usability, and accessibility presented in a simple and straightforward interface accessible to populations that deal with chronic pain, fatigue, and stress. It was important to package the product in a way that emphasized the scientific effectiveness of the strategies used by the app with regards to conserving energy and increasing daily productivity. Functions of the application included providing a platform for planning and breaking down tasks in easy step-by-step chunks, a stopwatch feature that helps users pace activity and rest, and options to decide which self-care activities one can utilize to manage exhaustion and burn-out. The end result included all functional components outlined and an on-boarding feature that highlighted scientific strategies used, all of which were presented in an interface that was minimalistic, usable, and accessible. 

Client
Solo Project

Year
2020-2021

Industry
Health & Wellness

End-Users
Self-care focused individuals

Target Demographic
Population that struggles with chronic pain and fatigue

Design and Iterate

Using insights from ka’s target audience research, I craft wireframes and prototypes tailored to meet investors' needs and goals. My focus lies in developing intuitive user interfaces with seamless navigation and a strong visual hierarchy, ensuring the design resonates with ka’s objectives and goals.

Test and Refine

Through this testing, I gather feedback to refine the designs, focusing on enhancing usability and user satisfaction. This iterative process continues until the design achieves the desired goals, providing a seamless user experience reflective of the unique needs of ka’s target audience.